Introduction

Hello world

I am an eCommerce professional and always looking for new ways to increase traffic, optimize user journeys, increase conversions, decrease drop offs, find new revenue channels, maximise ROI's, etc.

In the last years, I have been reading different books and articles to various topics -- a lot interesting and some very useful which helped me to grow business. I have started this blog in order to capture useful theoretical models, case studies, opinions, etc from different sources which might be useful to achieve targets.

I hope you can find some of the content interesting and even useful -- any comments are more than welcomed!

Enjoy reading!

J.A.